Client 1- Provided by PCA

Throughout this brief I will use the clients initials so that I stay within the new data protection laws.

The initials of this client is WJ

List of content on this post 

  • Mind Map
  • Mood Board/Pinterest Board
  • Brief
  • Contact sheets/Narrowed down contact sheet
  • Correspondence between client and I
  • Invoice
  • Risk assessment
  • Feedback Form
  • Evaluation
  • Final Images


Client Brief 1 Mind Map 

Click the link to see the Mind Map

WJ Family Shoot

Client brief 1 Mood Board/Pinterest board 

Mood Board

Wednesday Johnson MoodBoard.jpg

Pinterest Board

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Client 1 WJ

Date and time of shoot 

19th of March 5:15 – 6:45

Location – Plymouth Hoe (Lighthouse)

Team List 

  • Photographer, Stylist, Producer – Laura Stobart 
  • Assistant – Megan Tyler 
  • Models – The J family (13-16 people)
  • Overlooking shoot – WJ

For this shoot the client wanted a family photo outside the lighthouse, so that they can give the final image to their grandparents as an anniversary present. The brief given to us by the client was very brief and open as they did not state where they want the images on the hoe only that there would be 8 children and 8 adults if everyone turned up. Due to the open brief Megan and I are not sure where we will take the images, so we plan to go location scouting the day before the shoot to have some idea of locations, so we can give the family a choice of location and if one location does not work we have backup locations. 

Location Scouting Images 



Looking at all of these locations I think the best location for this shoot will be outside the lighthouse and if the family does not like this location or there is a problem with the location I think having the family standing on the grass will work best.

Call Sheet 

  • 5:15 – Megan and I meet outside the lighthouse 
  • 5:20 – Family arrive 
  • 5:30 – Everyone has arrived talk a little to the family to make sure they are relaxed 
  • 5:45 – Make sure the camera is all set up ready to start shooting 
  • 5:50 – Start shooting 
  • 6:30 – Show WJ images so far and make sure she is happy with them 
  • 6:45 – pack up equipment 


  • Camera 5D Mark IV
  • 24-105 Lens 
  • Flash 
  • Reflector 

Lighting Setup

This diagram gives me an initial idea on how I might setup my camera and assistant to work best with the lighting around me. However, as the shoot goes on this might change depending on how sunny it is and how the family is positioned.

Wednesday Johnson lighting-diagram-1526987054.jpg

  Ideas for some images 

The plan for the shoot that Megan and I have come up with is, that if the family are happy with it we will take images outside the lighthouse I will take some images showing the full lighthouse and the family and some cropped in of just the family showing a little of the lighthouse in the background. However, if the family does not like this location or the images are not turning out well I will change the location to fit round what the client wishes. 

Mood Board

 This Mood board gives me an idea on how to pose and position a big family photo shoot as I have never done a family shoot before, so I will be using this mood board as a reference point throughout the shoot. 


Client 1 Contact Sheets from shoot 

Here are my original contact sheets from the shoot, you will find the annotated contact sheets in my folder.

original contact sheets


Narrowed Down contact that was sent to client


Correspondence Between Client and I

Throughout the brief with this client we kept in touch by email and text messages as this is the way the client preferred to keep in contact. Here is the Correspondence between the two of us. During these emails we talk about the planning and what the client wanted out of this shoot.

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For this client I had to send two different invoices as we disagreed on the price of my time during this brief. I first sent the invoice of the price I believe I should of been payed and then the final invoice of the price and the terms we agreed on in the end.

First Invoice sent

WJ Invoice 2.jpg

Final Invoice sent

WJInvoice .jpg

Risk Assessment form 

Before going on the shoot I filled out a risk assessment form so that I would be aware of risks that could come up during the shoot and harm myself the clients and my assistant.

Click link to see risk assessment from

Risk Assessment WJ

Feedback Form 

For my first brief I did not get a feedback from back from the client as we did not end on the best of terms, however they did seem to like the final image I gave to them.

Client 1 Family Portrait Evaluation 

For the family shoot with the “J family” I was given the brief that they wanted a family portrait of 13 – 16 people to then give to their grandparents anniversary present. They wanted this family portrait to be taken on the Plymouth Hoe as they love the area and they thought there would be some great places to shoot. Though the client said where they wanted the image to be taken and how many people would be involved in the shoot I found that the brief was very open and that we did not have very much direction on the style of family portrait they wanted. By having an open brief I think this meant that I could experiment with the area around me to try and get a great family portrait for them. 

When the brief came through from our lecturer that a family wanted a family portrait I was very excited about the experience because not only would this be the first time I would be shooting a family portrait, but it is was also a paid client. So as soon as I saw the brief I contacted the client to see if the job was available and if they would be happy for me to lead it. They said they would love me to photograph their family. At the beginning of the shoot I decided that because this was the first time I would be shooting a family portrait I would ask one of my fellow course mates to assist me so that I had someone to ask questions and be able to help me during the day. When this brief first started it all seemed to be going well me and the key contact in the family seemed to be communicating well and the client seemed very happy with the ideas I was coming up with. The day before the shoot Megan and I went to the location to see how best we could use the area. The main place I wanted to photograph them was in front of the lighthouse, however I thought of some other locations just in case the family did not like the location or something went wrong on the day. The day I went location scouting one thing that I was very worried about was that it was very cold and windy, and it was snowing a little bit, this meant I was very worried that the shoot might have to be cancelled due to the weather. Yet on the day though it was very cold there was no snow, which was a relief. When I contacted the family in the morning to confirm they were still happy for the shoot to go ahead she said she was but the rest of the family, while still coming, were not very happy about the shoot and how cold it was. This worried me as if they came to the shoot with a negative vibe the images might not turn out that well. 

It turned out I was right: Megan and I arrived at the Hoe about 10 minutes early so that I could setup the camera and make sure the settings on my camera where perfect for the lighting around us and if the location would still work. However the family cpontact didn’t arrive until 15 minutes after the agree time and the rest gradually drifted in over the next 35 minutes. They did not seem very happy to be there and was not very welcoming to Megan and I. When all the family had finally arrived Megan and I tried to organise them in front of the lighthouse in a position that would create a great image. But the family would not listen to us and we had to ask them about 7 times before they finally stood in front of the lighthouse and when we tried to move them in to better positions they would not listen to us and just complained with how cold it was. In the end I just had to start taking images because we were also losing the light. When I had taken around 20 images, which was very hard as there was always someone blinking or not looking at the camera they decided they had had enough and the family left. At the end of the shoot I quickly showed some of the images to key contact and said I would create contact sheets of the best images to send to her so that she can pick the best one later that night. If she did this, I agreed that I could edit and size the image she wanted within the time agreed. 

After a lot of back and forth conversations that night, the next day she had picked the image she wanted me to size and edit. I spent a significant time editing and sizing the image to her specification  and then sent her the invoice for the shoot and the editing of images. However, there seemed to have been some miscommunication with how much the shoot would cost: she thought the price would be £30 and I thought that for the amount of work I have spent on this brief the price should be £50. After a lot of arguing I finally came up with two options for her. Option 1 that I would charge her £30 for the unedited, un-sized raw file of the final image so that she would then need to edit and size the image herself or £50 for two different edits and crops of the final image that is sized as a JPEG. She finally decided that she would pay £30 for Option One so I sent her the invoice again for that price and said as soon as I have the payment I would send her the image. The next day she paid and I sent her the image. 

Though I found the shoot very hard and it was not what I expected a family shoot to be like I learnt a lot from the experience on how to price for a family shoot, how to work with a paying client and how to act professional and deal with certain situation I was not expecting.  I would do family shoots again because I can use the experience from this shoot and bring it into the next family shoot I do.

Here is the final image I sent to the client. Though I feel like it’s not my best work and I was definitely frustrated by some off the behaviours of the family, I am pleased with the image I managed to produce with the experience I had whilst on this shoot.  


If they had paid the full £50, as well as the unedited version of the image above, I would also have sent the image below which is a cropped version of the image so that they had a choice of two to give to their grandparents. 

sized image2 464A4178.jpg

If I was to do this shoot again I would make sure both the client and I are on the same page about the price and that we communicated better not only on the day but before and after as well. I think that if the communication between us was better, the overall experience would have been smoother and everyone involved would of has a lot more fun. Due to the quick turnaround date they wanted for the images and how all the family members could only meet on the 19th of March, I think next time I would make sure there was more than one date everyone  can do just in case something goes wrong for the day they booked. But also, if they had a date not as close to their deadline everyone might have been more relaxed. 

Overall though many things went wrong on the day I have learnt a lot and I look forward to the next family shoot which will hopefully go a lot better because I have more experience in how family shoots work and that things don’t always go as plan. I am also very happy with how the image has turned out and and look forward for my next client in this project.

Final Image 

Here is the final Image from the shoot that is upload to the folder on the classroom as one of my final images that was a client provided by PCA. You will also find this image printed and in my folder I hand in