Context of Practice Study tasks

Study task 1(Introduction to context of Practice 1)

  • Consider what has brought you to where you are now at the outset of your degree in photography.
  • I have always loved photography and after some thought after my BTEC course I decided instead of just going straight into the industry I wanted to get a further understanding of photography and also experiment more with different techniques within different genres.
  • What has made you the person you are today?
  • Trying new things
  • I have become determined to carry on
  • Don’t give up
  • Made mistakes and learn from it
  • What are the key moments/events/people that have formed you?
  • My parents/ Family
  • Dyslexia
  • College
  • School
  • Moving houses
  • Where did your interest in photography come from?

I have always loved photography, it was something I always did. I used to love going around where I lived and take pictures of things around me using different compositions and depth of fields. This then carried on when I went on holiday, as I always had a camera around my neck – capturing the moments and landscapes around me.

  • What do want/expect to gain from studying a degree in photography?

By doing this course I want gain more knowledge, ability and understanding of photography and learn more about the world of photography, including the commercial aspects of the industry.

  • What has influenced you to make this life choice?

When I was doing my GCSEs I was not sure what to do afterwards, and I began thinking about what I was going to do next there. So, after some consideration, I knew I wanted to do photography. When I had finished my GCSE’s I went to college to study a level 3 BTEC course in photography. There I learnt more about how to use the different camera settings and techniques whilst also learning about the different genres within photography such as advertising, fashion, editorial and portraiture. After the course I knew I wanted to do a photography BA course with one of the main subjects being fashion. So after a lot of research in to different university courses, I found the course at Plymouth College Of Art. During my time on holiday from a young age I always wanted to capture the moment around me of the landscape and people to document my time there.

  • Do you have a specific interest or outlook on life that stems from your past or your upbringing?

An outlook I have learnt from my upbringing is to never give up and keep on going no matter how bad things get things will always get better. Of course one of my main interests is in photography but over the years that has narrowed down to two subjects within photography – fashion and adverting.

  • At this point in time what kind of image maker do you want to be?

Looking at all the different genres of photography, I have become very fond of fashion photography. This is because I think it gives you more room to experiment with ideas, no matter what the subject of the fashion shoot. You also have to work in a team with makeup artists, the model and art director etc and this has given me a wider knowledge of the different roles involved in making an artistic brief a reality.


Study task 2 (introduction to Reading Images)

Research and ‘Read’ three photographic images taken by established photographers (historical or contemporary)

  • One image should clearly define it’s intent through the image alone.
  • One should need clarification of intent through caption or other signs. (I.e. it may be part of a series and as such fails to convey it’s intent as a single image.
  • Finally, one image should be one that needs further investigation to clearly understand it’s intent.




A woman lying on the pavement in the Warsaw ghetto, starving to death, 1941.

I think This image really stands out to me as it very emotive, it shows a women lying on the floor dying of hunger and then a women passing her on the street dazed look on her face clutching her bag making sure the women would not try and steal the contents inside. what I did not know about this picture was that it was taken in the Jewish district Ghetto in Warsaw and this was a sight many of them saw everyday as many of them staved of hunger due to the lack of food given to them by the Germans.



this image was Photographs by: Marilyn Minter; Fashion Editor: Amanda Alagem Jan 25, 2017 called: From dazzling baubles to sculptural embellishments, it is a series of 4 images for a spring season collection. I think this image is different to other fashion images of this year as it is distorted making you look twice at the image and it might stick in your mind because it is different and intrigue you in to wanting to buy the fashion. When I first looked at the image I thought it was trying to sell you a top or a dress but after some more research I found out that this series of images was trying to sell you accessories. For example this image is trying to sell you the necklace.



The photographers name is Jacques Gourmelen and was taken in France, Saint-Brieuc, 1972 and published in La Bretagne des Photographer. When I first looked at this image I could tell it was a protest or demonstration. The policeman and the man clutching on to the policeman look to be having a heated discussion. but when I look closer at the image the man holding on to the policeman seems to be upset maybe even crying and his friends around him don’t seem to be in the same state as him they all seem to be smiling or have a natural expression o their faces, I found this confusing as if this were a protest I would think they would have more feeling in there faces. So I decided to do more research trying to find out why everyone but the man in the middle does not seem to have any emotion on their face. Thats when I found out that the policeman and the man in the middle where childhood friends and were unexpectedly reunited that day on opposite sides of the demonstration and that obviously one is a policeman and the other is a striker. The man is a worker from the company Joint Français that went on strike. The name of the policeman is Jacques Gourmelen and the workers name is Guy Burmieux. the photographer said that “the worker recognised his childhood friend and went towards him and grabs his collar . He wept with rage and told him, go ahead and hit me while you’re at it! the other one didn’t move a muscle. I feel this image really captures the emotions  of the worker united with an old friend and I think that people looking at this image will also feel connected to both the worker and the policeman as we all have friend we lose touch with and take different paths in life.


Study Task 3 (Introduction into portraiture)

Locate 2 photographic portraits, one historical, one contemporary. Provide a brief analysis of the images:

  • Describe the images (Consider the subject, styling, background, composition, lighting Interpret the images)
  • Where might the image have been taken?
  • How would you read the image?
  • Is there any implied meaning?
  • What does the image say/reveal about the sitter?



One of my favourite documentary photographer is Don McCullin, I love how he is able to capture the emotion of a person in just one shot and that us the audience looking at his images, feel connected to the subject and make us feel like we are there too. This images is called A shell-shocked U.S. Marine after the 1968 Tet offensive in South Vietnam. This haunting image is a close up of a soldier immediately after being in battle. He looks shell shocked and doesn’t even appear to see the camera right in front of him. The black and white contrast creates a dramatic effect that shows the filth of battle and hints at the lasting effects on the soldier. The image has clearly not been setup or created in a studio, but captures the moment perfectly.



This image was taken by David Bailey of Johnny Depp in 1995. For this image Bailey used his typical and iconic studio setup with black and white portraits. i like how the subject is looking directly into the camera as if to connect with the audience. The way he has put the lighting onto the subject so the shadow comes on to his face help to give depth to their facial features and helps bring attitude to the image and maybe gives the image more of a “Bad boy” feel to it.

David Bailey says “The pictures I take are simple and direct and about the person I’m photographing and not about me. I spend more time talking to the person than I do taking pictures.” I think that by him spending a lot of time talking and getting to know the person he is photographing helps make the subject more comfortable and there is a certain trust between the two, that bailey will show the person in there best light.


Study task 4 (Environmental portraiture)

  • Locate one environmental/editorial portrait that you are particularly drawn to.

Describe the image in terms of it’s formal characteristics (e.g. lighting, use of colour, composition)

  • Consider the narrative of the image. What does the compositional content and the formal treatment that you have described, say about the person and the narrative?



The image above shows a man in his natural environment, sitting around wood and tools and things he has made, maybe even sitting on a stool he has created. Looking at this image I would say it has been lit with artificial lighting and has one single soft box above the person’s head and two soft boxes either side of the subject facing towards him. Which I think helps creates the circle around the subject so that the things around the model are darker so that the subject is the first thing to draw your attention. In this images most of the colours are brown colour , however the pop of blue colour coming from underneath the man’s apron along with the green cloth on the bench next to him and with the light draws the focus to the subject first and then drawn away to the rest of the image and that’s when you start to get to know who the subject is and make assumptions of what they do for a living. I would say this person is a carpenter or something to do with working with wood. Looking at the pose of the subject it’s quite a relaxed pose and I feel like he is happy to be showing his work and what he is does for a living. Yet his face does show some seriousness to it, maybe he is serious about what he does or maybe thats just his natural face. Overall I think this is a well setup image and brings across and suggests what he does for a living.


Study task 5 (Language of advertising)

Fashion advertising: is changing every year and always asking what’s next. So the designers need to be quick in releasing their next advertising campaign that will stand out to the viewers and show the audience what and how they will be dressing in the coming year.

Locate 1 off the page, print advertisement



Kate Spade for their spring / summer 2017 campaign, Kate Spade enlisted Fernanda Ly – the fashion world’s new darling – to take centre stage. In magazine Marie Claire

  • Describe the imagery (Consider the content, styling, background, composition, lighting, use of colours)

The image above is taken in a buzzing city, most likely New York; people going on their daily business. Then just off centre and the first thing to captures your eyes is the camel with what I am guessing are designer bags draped around it. You then follow the image to the girl in bright colourful clothing walking this camel.  This image I think has been made to surprise you and make you take a second look of what’s happening in the image. The composition of this image is just right, the way they have parted the model and the camel to make a triangle, to then see yellow taxis and a business lady briskly walking past. Though the background is very busy and in some pictures could be a distraction from the advertisement. I believe this is not affected, as your eyes will always end up at the model and camel due to the odd nature of a camel being in New York.

2) Interpret the language

  • Who is the advertisement aimed at?

Looking at this advert and knowing what they are trying to campaign, it took me sometime to decide that, if I had not seen the image before, would I still think they were advertising a new spring collection for Deborah Lloyd’s? After some consideration I think I would of know they were advertising the clothes and the bags but might not of know it was for a certain new collection.

  • What is the ad saying, what is the proposition?

The add above is trying to sell Deborah Lloyd’s new spring collection. The images for this advertising is named Midtown meets Morocco and the aim of this advert is to capture the audience’s attention and make them want to be the model and have the cloths shown on the subject and the bags on the camel. I think that ad is trying to be different, be noticed and be adventurous with your clothes. Most ads, if they wanted to capture your attention, might have a female model dressed in sexy clothes and posed provocatively, but this ad wants to try something new and not shock you with the provocative nature of the ad but have an animal you would never expect to see in that part of the world.

  • What is the key communication techniques being used?

I think the main use of communication technique are the composition of the image as the angle the camera has been positioned at first look to the camel and then follow the rope, which looks like a triangle to the model. I also think it is trying to bring a different culture i.e Morocco to New York.

  • Is there any symbolic language being used?

The main symbolic language being used is “you need to buy these bags and cloths to stand out and bring a bit of Morocco to your life”.

  • Is the ad directed at any of the levels within the hierarchy of need?

Looking at the table I would say the image is trying to promote:

  • self esteem- this shows status and achievement and only people with money could buy these clothes.
  • Belonging- if you have these clothes you belong to a certain group of people


Other pictures from the collection





I think that these ads work really well and would catch your attention when looking at them in a magazine. I also think that even if  the images were shown together or apart, the outcome of advertising the collection will still be achieved. I think that the message is understood as they want you to buy these clothes and, in return, you too can become the person in the photos.


Study Task 6 (Representation in Advertising and the Media)

  • Read a chapter of academic text relating to either the Language of Advertising or Representation in Advertising and the Media.


Sturken, M., (2009) Practices of looking: An Introduction to Visual Culture OUP, USA Wells, L., (2015) Photography: A Critical Introduction (5th edition) Routledge, London.

  • Write a short summary demonstrating your understanding of what you have read


The book I decided to summarise is “Practices of Looking: an Introduction to Visual Culture. The book was written by Martia Sturken and Lisa Cartwright. The first chapter talks about a variety of different information regarding images and their power and politics. The first chapter has about 49 pages and is then broken down into 6 different categories, they are: representation, The Myth of Photographic Truth, Images and Ideology, How we Negotiate the Meaning of Images, The value of Images and Image Icons.

One of the main points I think the Authors are trying to get across is that looking is a social practice i.e :“To be made to look or to try to get someone else to looks at you  or at something.  You want to be noticed to engage in an exchange of looks entails a play of power” (page 9). This I find intriguing as we are always looking at the environment around us and how, when we decide to close our eyes, look away or look around us, this has meaning and demonstrates the power an image can have on the audience and so influence them in different ways.

After the introduction, the book then describes “representation” which talks about the way we use images and language to bring meaning to the world around us. Also, we  establish the meanings of things by the environment and people around us, this helps us process the meaning of things and how they are represented. On page 13 they show a still life painting. Many people will just see the food, bottles etc but, if you look deeper, the painting has symbolic meaning that provokes a certain lifestyle with only using objects: i.e. for this image it’s peasant life.

They then move on and talk about Images and Ideology and explain how images are represented in different ways depending on the culture and society you are in. One sentence that caught my attention is “we often use these tools of looking automatically, without giving them much thought. Images are produced according to social and aesthetic conventions.” I find it interesting that we see thousands of different images every day and that our brain filters through them all , and how we decode these images.

Another section I found appealing was that concerning value of images. Some of the information we bring to reading images has to do with what we perceive their value to be in a culture at large. This makes sense as an image does not hold a real value, but instead it gives a different kind of value like social and political etc. For example, some painters could not sell any of their work when they were alive, but now people spend millions on some painters work. for example Van Gogh.

The last section in Chapter One talks about image icons, and how many images simply hold the value of icons. Icons in images that refer to something outside of its individual elements i.e a great symbolic meaning for many people; represents universal concepts. But icons do not represent universal values; icons “meanings are always historically and contextually produced”. What I found intriguing is that icons are specific to certain moments in time or cultures. The chapter then ends by exploring contemporary visual cultures starting from 16th century art to modern music, art and youtube. I found the first chapter revealing and gave me a different idea of how individuals view the world and the images in it differently.


Study Task 7 (Misrepresentation and Shock in Advertising)

  • Research the Advertising Standards Authority and the specifics of the ASA’s code. What are the guidelines that govern whether or not an advertisement is likely to be banned?

The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisement, sales promotions and direct marketing communication in the UK. It is written and maintained by committee of Adverting Practice (CAP) and administered by the Adverting Standards Authority (ASA). The 12th edition of the CAP code came into force in September 2010.

There are 22 sections of the code and must be followed by all advertisers, agencies and media:

  1. Compliance- Rules relating to social responsibility; legality and fair competition. It also spells out that the ASA applies the code in the spirit,m as well as the letter.
  2. Recognition of marketing communications- Rules about making sure material is clearly identifiable as marketing communications/ advertisement/ advertorials.
  3. Misleading advertising- A key extensive section of the code, containing rules such as substantiation (evidence to prove claims) Pricing the use of the word free availability of products, comparisons, testimonials and more.
  4. Harm and offence- Rules to ensure that ads do not cause harm or serious or widespread offence. Includes rules relating to shock tactics, unsafe practices and photosensitive epilepsy.
  5. Children-Rules that must be followed if directing ads at children or featuring them. Includes rules about unsafe practices and unfair pressure; pester power and sales promotions for children.
  6. Privacy- Rules about depicting members of the public; referring to people with a public profile; implying endorsement and the Royal Family.
  7. Political advertisements- Clarification of when the Code applies to political advertisement.
  8. Promotional marketing-An important section about promotions (e.g. competitions, prize draws, instant wins, front page flashes, charity promotions etc) and incentive schemes. The rules cover the administration of the promotion, as well as the publicity.
  9. Distance selling-Rules governing marketing communications that allow readers to place orders without face-to-face contact with the seller. Covers cancellation; fulfilment of orders and refunds.
  10. Database Practice-A crucial section for anyone doing direct marketing and collecting or using customer information. Covers consent (opt in and opt out), retention of information and suppression requests.
  11. Environmental Claims- Rules about making ‘green’ claims for products or services. Rules cover evidence, the clarity of claims and ‘life cycle’ of products.
  12. Medicines, medical devices, health-related products and beauty products-A high level of scrutiny is applied to marketing communications for such products or treatments. These rules cover evidence levels (very high levels needed for medicinal claims); suitable qualifications for those claiming to treat; medicines rules; herbal and homeopathic product rules; cosmetics and hair growth / loss.
  13. Weight control and slimming-Rules for ads for weight control, slimming foodstuffs and aids, including exercise; diets, clinics and medicines. Rules cover the targeting of ads as well as the content.
  14. Financial Products-Rules for financial marketing communications that are not regulated by the FCA or Trading Standards.
  15. Food, food supplements and associated health or nutrition claims-Rules relating to health and nutrition claims in foodstuffs; claims for vitamins and minerals; infant and follow on formula and food and soft drinks marketing to children.
  16. Gambling-Social responsibility rules for gambling and spread betting. The rules cover content and targeting are designed to protect under 18s and the vulnerable.
  17. Lotteries-Social responsibility rules that apply to lotteries (including The National Lottery; Gambling Commission licensed lotteries and locally registered lotteries)
  18. Alcohol-Social responsibility rules for alcoholic drinks. The rules cover content and targeting are designed to protect under 18s and the wider population.
  19. Motoring-Social responsibility rules for motor vehicles, covering safety, speed and irresponsible or anti-social driving behaviours.
  20. Employment, homework schemes and business opportunities-Rules that require clarity of the nature of employment and business opportunities, including display of earnings and any commitments required from consumers. Section covers employment agencies, homework schemes, business opportunities, vocational training and instruction courses.
  21. Tobacco, rolling papers and filters-Rules to prevent promotion of smoking via ads for non-tobacco products.
  22. Electronic cigarettes-Rules that apply to the marketing communications for electronic cigarettes and related products.
  • How do you feel about the issue of censorship in Advertising? Is it still necessary in the Information Age?

Looking at all the adverting codes I feel like they cover every possible scenario, but like always there are some loopholes people may try to use to try and shock the audience and push the boundaries in order to sell their products. I think that is is necessary to have some form of censorship in the information age as if we did not many young people will be receiving a variety of information which they don’t understand and might not be true. If we did not have the ASA codes vulnerable individuals could see inappropriate information, film, adverts or images from the internet and this could easily influence the younger generations.


Study Task 8 (Shock and Subcultural Style)

  • Locate and reflect on the work of a chosen photographer – historical or contemporary – who has explored subcultures in their work.
  • Is the term Subculture appropriate in today’s society, or has the concept exhausted its usefulness?

What is Subculture?

Subculture is a cultural group within a larger culture, often having beliefs or interests that are different to those of the larger culture.

There are so many different types of subcultures in the world some of the more well known ones are:

  • Emo
  • Goth
  • Hippie
  • Mods
  • Metalhead’s
  • Punks
  • Skinheads
  • Skaters

what is a Skinhead?

A skinhead is a member of a subculture that originated among working class youths in London in the 1960s that soon spread to other parts of the UK. There was also a second working class skinhead movement that spread worldwide in the 1980s.

One photographer who has explored the world of subcultures is Nick Knight. He is a British fashion photographer, documentary photographer, and web publisher. One of `knights first photography books published was a book called Skinheads (1982) whilst he was still studying at Bournemouth. The book shows the life of London’s East Ends Skinheads. All the photos in the book were taken between 1980 and 1981 and where mostly shot around Petticoat Lane. Long with the photos there are also several written sections on Skinhead culture, and the first couple are even written by Knight himself. They cover a range of topics such as Music, Hair, Dress, Behaviour, Authority, Revival, Decline and Origins,that are each shown under a bold heading.

[9]                                          [10]                             [11]             





In todays society I don’t believe the concept of subcultures has been exhausted. There will always be people who want to standout to the world and the original culture and there will always be new cultures being created and thus subcultures. For example there will always be people who feel alienated in their culture and so exploring the different subcultures give them away to explore themselves. Which means photographers and writers are always capturing these subcultures and so giving them a voice.


Study Task 9 (the evolution of fashion photography)

  • Research a minimum of two renowned fashion photographers. (One historical, and one contemporary)
  • For each photographer you should find out some of their history, who they have been influenced by, and how they have their work been seen as significant?

Wendy McMurdo

Wendy McMurdo’s images are in-between fact and fiction and stand for moments of play or a dream where children are isolated from the adult world. Wendy uses traditional photography and digital technology to create an out of sort’s space that acts like an imprint of childhood memory. Wendy manipulates her images using digital techniques in order to focus on the emotional aspect of the theme. By removing or highlighting certain elements she challenges the apparent objectivity of the photographic image.

Wendy was born in Edinburgh in 1962. Wendy first studied fine art at Edinburgh College of Art. Then in the mid-1980s she went to New York and studied at the Pratt institute. She then moved back to London to complete her M.A at Goldsmiths College. In 19993 where she was also awarded a Henry Moore Foundation research fellowship. From 1998-2000 she was appointed at Duncan of Jordanstone College of Art and Dundee a Leverhulme special research fellow. In 2001 the centre for photography in Salamanca in Spain published a monograph ‘Wendy McMurdo’ with essays by Francis McKee and Gilda Williams. Wendy’s art and writing has been shown in Phaidon’s Art and photography and Thames and Hudson’s Photography and Art. Wendy’s work has been the subject of documentaries for BBC2 and Channel 4 and is also included in The British Library sound archive’s oral history of British photography. Wendy now lives and works in Edinburgh and is also represented at The Andrew Mummery Gallery in London. Wendy’s work has been shown in group exhibitions and public collections throughout England and over the world.



Here Wendy McMurdo uses the child’s imagination to create a alternative image. As the child has a mask on and a bone tee shirt standing up in a corner – it’s as if the child has done something wrong.



A child is sitting on a copy of herself as if this image shows two sides to the child – both good and bad.The good side has beaten the bad side and is now sitting on the bad side to keep it down.

Wendy McMurdo.jpg


I like this image as it shows that kids these days are anti-social. They are separated by technology and they are not worried about the surroundings and who they are -with just with their game they are playing.

Man Ray

Man Ray, originally named Emmanuel Radnitzky, was born in August 27th 1890 in Philadelphia, Pennsylvania and died on November 18 1976 in Paris. He was well known for being a photographer, filmmaker and painter. Ray was a son to a Jewish immigrants, his mother was a seamster and his father a tailor. He grew up in New York where he then came to study architecture, engineering and art, and became a painter. As a young adult Ray visited Alfred Stieglitz’s 291 gallery regularly and was there exposed to the current trends in art and a appreciation for photography.

In 1921 Man Ray then moved to Paris and became associated with the Parisian Dada and Surrealist circles of writers and artists. Amazed by this group of people he began to experiment with many types of different medias, One of his main medias he experimented with was photography. He rediscovered how to make a camera-less image or photograms, which he called rayography. They are made by placing an object directly on light sensitive paper, which he then exposed to light and then developed. During 1922 Ray made a book called “The Delightful Fields” showing a collection of his rayographs. In 1929, him and his lover, photographer and model Lee Miller experimented with the technique called solarization which means part of the photographic image negative and part positive are exposed to a flash of light during development. Man Ray then started a career in fashion and portrait photography and made a nearly complete photographic record of the celebrities of Parisian cultural life during the 1920s and 30s. This then led to many of his photographs being published in magazines such as Harper’s Bazaar, Vu, and Vogue. Such Images include:



This 1932 picture done by Man Ray is called the glass tears. When I look at this picture I wonder what is the girls looking at? I think she looks scared of something or someone. The water drops on her face makes me think that someone may be about to hurt her and the water drops are the person who is looking down on her tears. The focus of this picture are the girls eyes as you have the light and dark. which draw s you into the eyes and make you wonder what is she thinking and what is she looking at?



Man Ray is trying to get across that the women in this picture is in a dream state and you have the main picture of her in the middle and the two other pictures I believe that the two other pictures are things she is dreaming about in her sleep. That’s why they are at a certain angle as if they are moving like she has finished with that dream and now moving onto a new dream.



Here, the women is looking up into the sky at night and is dreaming about her future and things what she hopes will come true someday. The face in the sky that is looking down on the women is her future self, talking to her about the dreams, they will come true and so just don’t give up. When I look at this picture i first looked at the face in the sky wondering why its there and what does it mean?


Study Task 10 (Part 1: Theorising Fashion Photography)

  • Visit the Library and look at the latest issues of Vogue, Vanity Fair, A N Other or AN other man magazine
  • Locate and copy 3 notable images that can be critiqued in terms of: Culture, class and communication and then critique these images on your blog.

What is fashion photography?

Fashion photography is a subject within photography that was created to display clothing, accessories and other fashion items. Fashion photography is mostly used to document or sell the fashion items and are often advertised in fashion magazines such as Vogue, Marie Claire, Glamour etc. Over the years, fashion photography has come into question about the commercial intent to it and some people think that it lacks photographic and artistic integrity. However, most people believe is produces some of the most interesting and creative images and is advertised to the viewer in interesting and intriguing ways that shows the buyer their dreams, desires, sexuality, values and self images. It is all designed to makes the audience want to buy the items so that they can create that image of themselves. Fashion photography industry is always changing which means that it’s a genre of photography that will never die out as there will also ways be the new inventions of clothing that need to be photographed and advertised and people to buy them.

For this project I have decided to look at 3 images from Vogue magazine.



This portrait image has a natural look to show off the lipstick which in turn means you are drawn straight to the lips. At first look you might think the product is aimed to be sold to any woman, however knowing the brand is Chanel, I know that the lipstick would be advertised for the upper middle class and upper class that also follows the reader ship of the magazine.



The first and second adverts I picked in Vogue magazine are both advertising Chanel products. Yet they are advertised very differently. First this advert is meant to attract the men readership of Vogue magazine primarily. The man in the image is wearing a black suit but not in the traditional way of black suit and tie. He is pictured as a rule breaker and it has a “Bad boy” feel to the image. It also promotes strength, power and high class status, which is also highlighted by the lighting on the model with the shadows fall on the face to give character and mystery. The high class status is backed up by the environment around him. The big building that could cost a lot of money. They are trying to promote if you have this cologne you will be like this model.



The final image I picked is different to the others as that I find it quite misleading as there is so much going on in the image. The first thing you are drawn to in the “V” of the legs that leads you away from the product up to the diamond shape her arms which reflects the crystals shown behind. The crystals are also in a “V” shape that moves your eye further away from the products. This means you have to make a conscious effect to look down at the shoes, which they are trying to promote. I would say this product is aimed at the upper class because you have the imagery of the crystals and diamonds that demonstrate expensive and hence high class. Communication of the product is that they don’t want to sell the shoes they want you to buy the brand. Image is everything.


Study Task 10 (Part 2: Theorising Fashion Photography)

  • Look at the work of at least 3 notable fashion photographers
  • Locate and copy 3 notable images that can be analysed/critiqued in the terms of: Body images, Gender identity and Sex and Eroticism and critique these images.

Terry Richardson



The image shows a women surrounded by her things posing in a provocative way with just a bag hiding her private area. She is only wearing a thin provocative dressing gown. I think she might be in a hotel as there is a silver serving set next to her on the couch. The way in which her legs are crossed and how she is dressed invite the the viewer to ask a series of questions: Is she inviting me to sit next to her? Is she about to go out or just got in from a party? Is she inviting me to share the room service, that looks like it has not been eaten yet? The neutral colours seem to be theme throughout the image which means you are first drawn to the model and then you look around the room. Overall its a sexualised image of a women almost voyeuristic, which is reinforced by the camera on the coffee table.

Guy Bourdin



The primary colours in this image of red and yellow contrast well with the black clothing and shoes of the model. Again it is a highly sexualised image of a women which Guy Bourdin is renowned for in that it highlights the legs and bottom of the model as if this is more important than the rest of her body. Her face and brain are irrelevant. It looks like she has half fallen off a stage and perhaps Bourdin is trying to reinforce that the model has no personalty or does not matter. I don’t think women should be portrayed in this way as if they are an object for people to gaze at – purely an object of sexuality rather than having a personality and a mind of their own.

Nick Knight



This image may not look as provocative as the other two but the way in which the model has been posed, holding her dress and looking down so you can not see her face which means you don’t connect with her and her eyes. This means she is not given an identity. There is imagery of Marilyn Monroe in her infamous white dress as well as the way the model has spread the dress depicts an angle like figure about to take flight. So all thought again this is a female model it is not as sexually provocative as the other two and it is more focus on showing a women as an angel and thing of beauty rather than purely an object for sex.


[1]-A woman lying on the pavement in the Warsaw ghetto, starving to death – Poland, 1941- kattmedtass- 06/01/17

[2]-From dazzling baubles to sculptural embellishments- Amanda Alagem-13/01/17


[4]-Shell-shocked US marine- Sean O’Hagan- 27/01/17

[5]-Johnny Depp, 1995- unknown- 17/02/17

[6]-The Carpenter – Marty, Belfast, Environmental portrait-– By DonalMCcann-24/02/17

[7]-MIDTOWN MEETS MOROCCO- Kristi Garced-03/03/17

[8]-Practices of Looking: an Introduction to Visual Culture,By Martia Sturken and Lisa Cartwright-10/03/17

[9]-Skin heads- ART and SMOKE- 23/03/17

[10]-[11]-Skin Heads- – By subcultureslist team– 23/03/17

[12]-Mask- Wendy Mcmurdo-01/04/17

[13]- Girl sitting on double- Claire Doherty-01/04/17

[14]-‘Dark Matter- -By Amy Overbury-01/04/17

[15]-Glass Tears- -By Unknown- 05/04/17

[16] Unknown- -By Nedictben-05/04/17

[17] Unknown- -By Unknown- 05/04/17

[18]- Vogue-April Issue- By Chanel-06/04/17

[19]-Vogue-April Issue-By Chanel-06/04/17

[20]-Vogue-April Issue-By Timmy Choo-06/04/17

[21]Timmy Choo ––p-terry-richardson#_ -By Angela Lindvall-07/04/17

[22]-Guy Bourdin, Vogue Francia, Maggio 1970- -By Barbara-07/04/17

[23]-Carrie Scott- Jil Sander-07/04/17