What is Advertising Photography?

Advertising photography uses an extensive range of photographic techniques with an aim to sell a product and its related lifestyle. By thinking about the intended audience, the photographer brings together all the ideas and concepts behind the product in order to draw the audience in and make them want to buy the product as they feel they can relate to the image or they want to own the product. Adverting photographers have a lot more creative freedom to play around with the product and come up with their own ideas and experiment. However, they are still working for a client and so they still have to meet the client needs. Put simply, if the client is not happy they will not be paid.

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